Land Rover Launches Journey of Discovery
The 1,000,000th Land Rover Discovery has been made at Jaguar Land Rover’s Solihull Manufacturing Plant near Birmingham in theUK.
To celebrate this milestone and demonstrate the Discovery’s class defining versatility and all-round capability, the 1,000,000th vehicle will now start a ‘Journey of Discovery’ from its birthplace in Birmingham to Beijing in China — one of Land Rover’s fastest growing markets.
The 50-day, 8,000 mile adventure will be undertaken by three Land Rover Discovery vehicles travelling through more than a dozen countries across Europe and Central Asia, culminating at the Beijing motor show on 23 April.
The expedition also presents Land Rover with the opportunity to launch its most ambitious fund-raising project yet by aiming to raise £1million (GBP) for the company’s Global Humanitarian Partner, the International Federation of Red Cross and Red Crescent Societies (IFRC). The money will be used to support a much needed water sanitation project inUganda.
The Land Rover Discovery
Production of the 1,000,000 th Land Rover Discovery comes 23 years after Land Rover introduced its original model. Since it first came to market as a third model to sit between the luxurious Range Rover and the rugged Defender, it has carved its own market segment and become an international success story.
Discovery has picked up more than 200 awards around the world and last year saw record sales of almost 45,000 units across 170 worldwide markets. It also stands as an excellent example of UK design, engineering and manufacturing, with 83 per cent of production being exported from itsWest Midlandsmanufacturing base.
The Land Rover Discovery is one of the world’s most practical vehicles — it can seat seven passengers, has a load space volume of up to 2,500 litres and is packed with technology including Land Rover’s award-winning Terrain Response System, which adapts the vehicle to respond to differing terrains and driving conditions including snow and sand.
The success of the Discovery alongside other Land Rover models has helped to create a positive momentum at the company’s Solihull operations. The facility now employs around 6,000 people following a recruitment drive launch six month ago, boosting the workforce by 20% to support its expansion plans.
Alan Volkaerts, Operations Director,Solihull Operations said: «Many people are involved in the production of the Discovery, and many have been here for the whole journey, from car number one to car number one million. I’d like to take this opportunity to thank every one of them. They have done a brilliant job, and have displayed great dedication and service. These are the men and women who have made the Discovery the success story it is today.
I am very pleased to tell you that their numbers are also growing. The success of the Discovery, and of Jaguar Land Rover, means that we are coming to the final stages of a major recruitment drive to fill more than 1,000 new positions here atSolihull, as Jaguar Land Rover embarks on its most ambitious growth plan for many years.»
The Expedition
- The ‘Journey of Discovery’ began today at a special event for employees at Jaguar Land Rover’s Solihull manufacturing facility, where the Discovery is built. The vehicle was bid farewell by a reception that included some famous explorers and adventurers. All of whom have put their faith in the Discovery in some of the world’s most challenging environments. Those who attended included Bear Grylls, Sir Ranulph Fiennes, Ray Mears, Monty Halls and Polar explorer Ben Saunders.
The challenge follows in the tyre tracks of ‘The First Overland Expedition’ of 1955, in which a team in Series 1 Land Rovers set out fromBirminghamtoBeijing. That expedition had to divert toSingapore, but in the spirit of the original challenge the Discovery will be crossing many of Land Rover’s major markets including theUK,RussiaandChina.
Phil Popham, Group Sales Operations Director., Jaguar Land Rover said: «Discovery is an extraordinary vehicle and it deserves to be unleashed on an extraordinary journey. There is no better vehicle to tackle all weather, all terrain than the Discovery 4. This gruelling expedition will be visiting 13 countries and covering 8,000 miles, and it’s a fitting initiative to celebrate the one millionth vehicle.»
The £1million fundraising challenge
With a £1million target, the ‘Journey of Discovery’ is Land Rover’s most ambitious fundraising project to date. It will support IFRC and their water sanitation project inUganda. This is in addition to the three-year global initiative «Reaching Vulnerable People Around the World». This initiative, launched in 2010, provides additional support for IFRC programmes in over 15 countries worldwide.
Mark Cameron, Land Rover Global Brand Extension Director said: «Land Rover is delighted to launch the One Million Pound fundraiser in aid of the IFRC — an organisation we have had a relationship with since 1954. The funds will be used directly by the IFRC, over a three-year period and will be donated to a water sanitation project inUganda, with over 45,000 beneficiaries.»
Bekele Geleta, Secretary-General of the IFRC said: «Lack of safe water is the most common and preventable underlying cause of disease in the world today andUgandais one of the countries worst affected. The International Federation of Red Cross and Red Crescent Societies (IFRC) are working inUgandato provide safe water and sanitation, reaching 90,000 in the last four years. This joint initiative between the IFRC and Land Rover aims to reach an additional 45,000 people inUganda.»
We are aiming to raise £1,000,000 for the International Federation of Red Cross and Red Crescent Societies’ water and sanitation project inUganda. For more information please visit www.landrover.com/million
Lucy Reynolds
T: 01926 649282 / 07801 699 928 E: lreyno25@jaguarlandrover.com
Land Rover Global Humanitarian & Conservation Partnerships PR Officer
- To download B-roll, photography and further information about The Expedition and Land Rover Discovery visit www.media.landrover.com
- The Global Humanitarian & Conservation Partnerships form part of an integrated approach to sustainability and sit within Land Rovers’ Our Planet. (www.landrover.com/ourplanet)
- The global initiative builds upon Land Rover’s commitment to the International Federation of Red Cross and Red Crescent Societies, which has seen the company, provide £4.7 million in support, since 2007.
- The global initiative focuses on two extensive Red Cross community programmes inChinaandSierra Leone. Land Rover also provides additional support for Red Cross and Red Crescent programmes in Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Netherlands, South Africa, Spain, Switzerland, United Kingdom and the United States of America.
- In 2011, Land Rover Experience provided 27 driver training places for emergency responders, in preparation for off-road driving in severe weather conditions. In addition, Land Rover provided e-tutorials, off-road driving materials for British Red Cross staff and volunteers.
- In 2010, IFRC and Land Rover launched a three-year partnership entitled ‘Reaching Vulnerable People Around the World’.
- In 2010, Land Rover donated 30 defibrillators to go in the 30 previously-donated vehicles, and loaned vehicles to the British Red Cross over the severe winter weather period, helping them reach vulnerable people in affected areas across theUK.
- In 2008, as part of Land Rover’s 60th Anniversary and the 100th anniversary of the Royal Charter being granted to The British Red Cross by HM King Edward VII, the company donated 60 vehicles to the charity. Half of the vehicles were allocated to projects around the world and the other half were distributed throughout theUK.
2022 Land-Rover Discovery Launch .. Sleek Design with High Performance
The British Brand Land Rover has launched its new SUV, which is 2022 Discovery , this innovative British car came with exclusive features and high-quality specifications, its exterior design is featured with a typical sporty look, besides that, the company has provided the car with a spacious and a safe cabin which suits all passengers while driving, especially families. In addition to that, Land Rover has provided its new car with techs and high technology systems that offer the maximum amount of entertainment and comfort features, and this article includes the most important specs of the 2022 Land-Rover Discovery:
- Engine features in 2022 Land-Rover Discovery
- Exterior Design of 2022 Land-Rover Discovery
- Interior Design of 2022 Land-Rover Discovery
- Security and Safety Systems in 2022 Land-Rover Discovery
- Models and Prices of 2022 Land-Rover Discovery
2022 Land- Rover Discovery is powered by a four-cylinder engine, with a capacity of 2 liters that delivers 200 horsepower, it’s equipped with Rear Wheel Drive and attached with a 6-speed automatic transmission, the torque of it is 625 N.m, where its top speed is 209 km/h.
The Exterior of 2022 Land-Rover Discovery is featured with a sporty streamlined look, its sides come with dynamic lines, its front comes with a small long grille shaped as rectangular, with an insider design that looks like a Honeycomb, and above the grille comes the name of this model DISCOVERY, this car offers power side mirrors and front lights with rear long tail light bar, all powered by MATRIX LED, Rear and Front wings and sensors, along with the 20-inch off-road alloy durable wheels, its unique exterior gray color grants a distinctive look, as for dimensions of 2022 Discovery, its length 4.956 mm, its width 2.220 and height is 1.888 mm, whereas its wheelbase is 2.923.
Check out Land Rover Models in Saudi Arabia
Land Rover has released the cabin of 2022 Discovery with modern and exclusive features, where its chairs are designed to maximize comfort, its cabin came with 3 rows of an athletic leather chair, they’re attached with control seat system and multi-zone climate control A/C, besides the ability to fold the third row, the cabin came with many of advanced techs and technology systems, as the Wireless Charging Pad and the 12.3 inches of the 3D dashboard, alongside other techs such as:
- GPS
- USB
- CD
- AUX Port
- Bluetooth
- “Pivi & Pivi Pro” Infotainment System
- Apple CarPlay & Andriod System
- Multimedia Touchscreen with 11.4 inch
- “Meridian” sound system with 14 speaker
The renowned Land Rover brand has provided its new Discovery with the best of safety and protection features, which provide a comfy driving experience all at once for all passengers, and the most significant of these systems are:
- Automatic door locking system
- Car Access System (CAS)
- Adaptive cruise control (ACC)
- Electronic stability control (ESC)
- Lane Departure Warning System (LDWS)
- Anti-lock Braking System (ABS)
- Tire Pressure Monitoring System (TPMS)
- Hill-Assist Control (HAC)
Land Rover has released its new car 2022 Discovery with one model which is Land Rover Discovery 3.0 R-Dynamic HSE 2022 , and the selling price will start at 389.470 Riyal Saudi.
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